Why Is Gambling So Addictive?
Gambling targets the brain’s reward system, similar to drugs and alcohol. Here's why it's so powerful:
1. Variable Rewards
Gambling uses unpredictable wins to trigger dopamine release, keeping players hooked — a principle called “variable reinforcement.”
2. Illusion of Control
Players often believe their skill or “luck” affects the outcome, even when games are purely random.
3. Chasing Losses
Gamblers believe they can win back their losses, leading to deeper financial and emotional holes.
4. Emotional Triggers
Stress, loneliness, or boredom can drive people to gamble, turning it into a coping mechanism.